MobiKwik Removed From Google Play for Aarogya Setu Link in App: CEO

MobiKwik has been removed from the Google Play store, because of a violation of the app store’s ads policy. According to MobiKwik co-founder and CEO Bipin Preet Singh, this was done because the app has a link to the Aarogya Setu app. Singh said in an interview that MobiKwik received a warning from Google a week ago for promoting Aarogya Setu, but then it said this was a mistake when contacted by MobiKwik. However, after this, the app was removed from Google Play.

Singh tweeted that MobiKwik and other fintech firms were asked to include the link to Aarogya Setu by the Reserve Bank of India (RBI) as part of a very enthusiastic push to drive installs of the contact tracing app, which has been downloaded more than 10 crore times. You can see that other apps such as Paytm also include links to Aarogya Setu, on both Android and iOS apps.

“App was removed because we had a link to Aarogya Setu app,” Singh explained over an email to Gadgets 360. “They gave us a warning one week ago and we explained that we have been asked to do this. Then today they first removed it around 3pm IST and then we pursued their team and resubmitted the app after removing the link to Aarogya Setu and now they made it live.”

“Google clarified that there is no harm in promoting Aarogya Setu app on MobiKwik, however, they removed our app today from the Play Store without any intimation,” Singh said. 

A fresh version of the app is now available on Google Play. This version does not have Aarogya Setu in the links below anymore, Singh confirmed. “The entire experience is arbitrary and has no logic because so many other apps have the same link,” Singh said.

The updated version of the MobiKwik app has removed the Aarogya Setu link.


Google does have policies against apps that contain deceptive or disruptive ads and those which aren’t clearly labelled. However, if that is the reason why the MobiKwik app was removed from Google Play, then we must ask why other apps which also promote Aarogya Setu are being allowed on the store. Gadgets 360 has written to Google for confirmation and will update the copy once we get a response.

Source link

Latest articles

Year Ender 2020: These are the best food celebrity moments of 2020.Highlights2020 was the year everyone started cooking at homeCelebrities too hopped onto...
Read more

Vivo X60 Series Design, Colour Options, Configurations Revealed via Official Store Listing Ahead of Launch

Vivo X60 series, comprising Vivo X60 and Vivo X60 Pro, details have been revealed by the company through its online store. It shows...
Read more

Indian Doctors’ Group From US Delays Return To Help Protesting Farmers

Thousands of farmers are protesting against Centre's farm bills for the last 22 days. (File)New Delhi: A group comprising 20 Indian doctors...

S Jaishankar Meets Envoys Of Visegrad Group, Discusses India-EU Relations

S Jaishankar: Pleasure to host the Ambassadors of Poland, Czech Republic, Slovakia and Hungary today.New Delhi: External Affairs Minister S Jaishankar on...
Read more

Related articles

Leave a reply

Please enter your comment!
Please enter your name here