Instagram is featuring a ‘Giving Tuesday’ story at the front of the stories section on the app today. It will highlight accounts you follow that have used the ‘I Donated’ or ‘Donation’ stickers. This is part of Instagram’s plan to encourage users to donate during the charitable season that lasts till Giving Tuesday. On its main and creators handles, the Facebook-owned company is also highlighting creators who are helping to make a difference in their communities.
Soon, Instagram will be testing a more permanent way for users to create and share fundraisers for non-profits within their feed. The company said in a blog post that with this new upcoming feature, users will be able to link to any eligible non-profit directly within their posts.
The “I Donated” or the “Donation” stickers, meanwhile, will be added to a shared story for a limited time. On using the donation sticker, your story will be added to the shared Giving Tuesday story on Instagram.
Besides spotlighting creators who are helping to make a difference in their communities on Instagram’s main handle and creators handle, the company is also offering tips on how you can give back — such as volunteering, making donations or simply making a kind gesture to someone in need.
The Facebook owned company noted some other ways users can show love to small businesses on the app, such as using “Support Small Businesses” or “Buy Black” stickers on Stories to highlight businesses to their followers. Other ways to encourage small businesses mentioned by Instagram include ordering directly from restaurants via Instagram and the @shop account which showcases people behind businesses and lets users shop directly.
Meanwhile, Facebook has also introduced new features to give back during the season. The tech giant has pledged to match up to $7 million in eligible donations to US non-profits made on Facebook on Giving Tuesday, (today). Drives was also launched on Facebook in the US — a Community Help feature that makes it easier to collect food, clothes, and other necessities for those in need.
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