Walmart Partners With TikTok to Sell Merchandise While Livestreaming


Walmart, which is looking to invest in TikTok, said on Thursday it would partner with the Chinese-owned video-sharing app to sell items seen on a livestream by creators featuring the retailer’s fashion merchandise.

Walmart said viewers on TikTok, which reaches 100 million US users a month, can shop for fashion items featured in content from popular creators without having to leave the platform. The livestream will take place on Friday on Walmart’s profile page on TikTok.

The livestream will feature national brands like Champion, Jordache, Kendall + Kylie, and some private brands including Free Assembly, Scoop, and Sofia Jeans, Walmart said.

“It gives us a new way to engage with users and reach potential new customers,” William White, Walmart’s US chief marketing officer, wrote in a blog post.

The world’s largest retailer’s planned investment in TikTok will help it engage with younger audience and supercharge its battle against Amazon in e-commerce and online advertising. But political tensions between the United States and China and uncertainty continue to stand in the way.

Walmart’s online sales have catapulted during the COVID-19 pandemic as customers avoiding crowds fearing they would contract the virus are shopping more from the comfort from their homes.

© Thomson Reuters 2020


Is MacBook Air M1 the portable beast of a laptop that you always wanted? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.



Source link

Latest articles

On Friday, Ranveer Singh and Deepika Padukone's most popular film Bajirao Mastani clocked five years. Directed by Sanjay Leela Bhansali,...
Read more

Central Bureau of Investigation Conducts Searches In Gujarat, Mumbai In Bank Fraud Cases

CBI registered the first case on a complaint from SBI against a private firm based in Ahmedabad.New Delhi: The Central Bureau of...

OnePlus 9 Series Tipped to Come With Leica Cameras

OnePlus 9 series smartphones may feature Leica cameras, as per a new leak. This could mean that the upcoming phone series from the...

Prime Minister Narendra Modi For 2020’s Last Mann Ki Baat

PM Modi urged citizens to write in on the MyGov App and NaMo App. (File)New Delhi: Prime Minister Narendra Modi has asked...
Read more
44.1k Followers
Follow

Related articles

Leave a reply

Please enter your comment!
Please enter your name here